Data protection at a glance
General notes
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data means all data by which you can be personally identified. You can find detailed information on data protection in our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website? Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the Controller” in this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, by you providing it to us. This can be, for example, data that you enter into a contact form. Other data is collected automatically or with your consent when you visit the website by our IT systems. These are mainly technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order inquiries.
What rights do you have regarding your data?
You have the right at any time to receive information free of charge about the origin, recipients and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority. For this purpose and for further questions on the subject of data protection, you can contact us at any time.
Analytics tools and tools from third-party providers
When visiting this website, your browsing behavior can be statistically evaluated. This happens primarily with so-called analytics programs. Detailed information about these analytics programs can be found in the following privacy policy.
Google Analytics (GA4)
The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. We use GA4 with IP anonymization; according to Google, the IP is truncated within the EU/EEA. Legal basis: your consent (Art. 6 (1) (a) GDPR in conjunction with Section 25 (1) TDDDG). We have concluded a data processing agreement with Google. Retention periods for event/user data are configured in GA4 for a reasonable period (currently 2–14 months, depending on the category).
Withdrawal/opt-out: You can withdraw your consent at any time in the cookie settings or use the browser add-on to deactivate Google Analytics. Further information: https://support.google.com/analytics/answer/6004245
We use Google Ads Conversion Tracking, a service of Google Ireland Limited. If you arrive at our website via a Google ad, a cookie for reach measurement is set. Legal basis: your consent (Art. 6 (1) (a) GDPR in conjunction with Section 25 (1) TDDDG). Details: https://policies.google.com/privacy?hl=de
Plugins and tools
Our website uses functions of the LinkedIn network. Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. When interacting with LinkedIn plugins, a connection to LinkedIn servers is established. In doing so, data such as your IP address may be processed. Legal basis: Art. 6 (1) (f) GDPR. Further information: https://de.linkedin.com/legal/privacy-policy
Hosting
We host the content of our website with the following provider:
External Hosting
This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may primarily include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access data and other data generated via a website.
External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 (1) (b) GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6 (1) (f) GDPR). Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Our hosting provider(s) will process your data only to the extent necessary to fulfill its service obligations and follow our instructions regarding this data.
We use the following hosting provider(s):
Framer B.V., Rozengracht 207B, 1016 LZ Amsterdam, Netherlands
Our website also uses the Amazon CloudFront Content Delivery Network (CDN). Provider is Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855 Luxembourg. CloudFront delivers content via globally distributed servers to reduce load times. In doing so, your IP address, among other data, is processed. The legal basis is Art. 6 (1) (f) GDPR. Further information: https://aws.amazon.com/de/privacy/
Our domain is managed via GoDaddy.com LLC, 2155 E GoDaddy Way, Tempe, AZ 85284, USA. Access data (e.g. IP addresses, DNS logs) is processed in this context. Legal basis: Art. 6 (1) (f) GDPR. Transfers to the USA take place on the basis of Standard Contractual Clauses (SCC). Details: https://de.godaddy.com/legal/agreements/privacy-policy
Google Fonts
This site uses so-called Google Fonts for the uniform display of fonts, which are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). When you access a page, your browser loads the required fonts into its browser cache to display texts and fonts correctly.
In doing so, your IP address may be transmitted to Google servers and stored there. According to Google, IP truncation takes place within the EU/EEA. The legal basis is your consent (Art. 6 (1) (a) GDPR in conjunction with Section 25 (1) TDDDG), provided you have given this in the cookie banner; otherwise, processing is based on our legitimate interest in a uniform and appealing presentation of our online offering (Art. 6 (1) (f) GDPR).
If your browser does not support Google Fonts, a standard font from your end device will be used. Further information can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de
.
Subdomains, redirects & co-hosts
For technical structuring and delivery, we use subdomains (e.g. subdomain.lead-loom.de) as well as redirects (e.g. /data privacy → internal subpage). Depending on the target system, the same or additional service providers may process technical access data (e.g. IP address, timestamp, user agent). For subdomains that we operate/host ourselves, the provisions of this privacy policy apply accordingly. For redirects to external platforms, the privacy policies of the respective providers apply.
Server log files
When accessing our website, Framer, Amazon CloudFront and our domain provider collect automatic log data (server log files). This includes IP address, date and time of access, time zone offset, requested URL/page, referrer URL, HTTP status code, amount of data transferred, as well as user agent (browser, operating system, device). Processing is carried out for technical provision, network/information security and error analysis (Art. 6 (1) (f) GDPR). Log data is automatically deleted as soon as it is no longer required for the purposes mentioned.
Own legal texts
The legal texts (imprint, privacy policy) of this website are created and maintained by us and stored on our own servers. Disclosure to third parties does not take place unless required by law. Legal basis: Art. 6 (1) (c) GDPR (legal obligation).
General notes and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this privacy policy.
When you use this website, various personal data are collected.
Personal data is data by which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We point out that data transmission on the internet (e.g. communication by email) can have security gaps. Complete protection of the data against access by third parties is not possible.
Information on the Controller
The controller responsible for data processing on this website is:
Juliane Tyroller
Winsstr. 6, 10405, Berlin
Phone: 0162 4352400
Email: juliane@lead-loom.de
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).
Data protection officer
A data protection officer has not been appointed for our company pursuant to Art. 37 GDPR/Section 38 BDSG, as the statutory requirements for this are currently not met.
Storage period
Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.
General information on the legal bases of data processing on this
website
If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR and Art. 9 (2) (a) GDPR if special categories of data pursuant to Art. 9 (1) GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or to access to information on your end device (e.g. via device fingerprinting), data processing is additionally based on Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your
data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Data processing may also be based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR. The applicable legal basis in each individual case is indicated in the following paragraphs of this privacy policy.
Data transfers to third countries
For certain services (e.g. Google, Calendly, GoDaddy), a transfer to third countries outside the EU/EEA may occur. Where no adequacy decision of the EU Commission exists, transfers take place on the basis of Standard Contractual Clauses (SCC) or comparable safeguards (Art. 46 GDPR). Where necessary, we implement supplementary security measures.
Recipients of personal data
In the course of our business activities, we work with various external parties. In doing so, the transfer of personal data to these external parties may be necessary. We only disclose personal data to external parties if this is necessary within the scope of contract fulfillment, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest pursuant to Art. 6 (1) (f) GDPR in the transfer, or if another legal basis permits the data transfer. When using processors, we only disclose personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint controllership agreement is concluded.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6 (1) (E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 (2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have a right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process on the basis of your consent or in fulfillment of a contract transmitted to yourself or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
Access, rectification and deletion
Within the framework of the applicable legal provisions, you have the right at any time to free access to your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to rectification or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.
Right to restriction of processing
You have the right to request the restriction of processing of your personal data. For this purpose, you can contact us at any time. The right to restriction of processing exists in the following cases:
If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
4. If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
Data collection on this website
Cookies
Our internet pages use so-called “cookies.” Cookies are small data packages and do not cause any damage to your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your end device until you delete them yourself or automatic deletion is performed by your web browser.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.
Cookies that are necessary for carrying out the electronic communication process, for providing certain functions that you desire (e.g. for the shopping cart function) or for optimizing the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG); consent can be revoked at any time.
You can configure your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or generally, and to activate automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Which cookies and services are used on this website can be found in this privacy policy.
Inquiry by email, phone or fax
If you contact us by email, telephone or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.
For appointment booking we use Calendly. Provider is Calendly LLC, 271 17th St NW, Ste 1000, Atlanta, GA 30363, USA. The data you enter (e.g. name, email) is stored by Calendly. Transfer to the USA is based on Standard Contractual Clauses (SCC). Legal bases: Art. 6 (1) (b) GDPR (contract) and Art. 6 (1) (f) GDPR (efficient appointment organization). Details: https://calendly.com/de/pages/privacy
We use HubSpot CRM, a service of HubSpot Ireland Limited, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, for customer management and marketing automation. HubSpot processes contact data, emails and usage data. The legal basis is your consent (Art. 6 (1) (a) GDPR) and our legitimate interest (Art. 6 (1) (f) GDPR) in efficient marketing. Details: https://legal.hubspot.com/de/privacy-policy
For video conferences we use Google Meet, a service of Google Ireland Limited. Personal data (name, email, audio/video streams, chat content) is processed in this context. Legal bases: Art. 6 (1) (b) GDPR (performance of contract) and Art. 6 (1) (f) GDPR (efficient communication). Transfer to the USA on the basis of Standard Contractual Clauses (SCC). Details: https://workspace.google.com/intl/de/terms/meet-specific-terms.html
The processing of this data is based on Art. 6 (1) (b) GDPR, insofar as your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this has been requested; consent can be revoked at any time.
The data you send to us via contact inquiries will remain with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
Consent management (“cookie banner”) & withdrawal
For setting non-necessary cookies and accessing end-device information, we obtain your consent via our consent banner (Art. 6 (1) (a) GDPR in conjunction with Section 25 (1) TDDDG). Your selection is stored in a consent cookie. You can withdraw/change your consent at any time with effect for the future in the cookie settings. We set necessary cookies on the basis of Art. 6 (1) (f) GDPR.
Note: Without consent, analytics/marketing tools are not loaded.
Social media
We maintain publicly accessible profiles on social networks (LinkedIn, where applicable others). When visiting these profiles, the privacy policies of the respective platform operators apply. Data processing by us is based on Art. 6 (1) (f) GDPR (communication with users, public relations). If you interact with us via social media (e.g. messages, comments), this data is also processed by us.
Joint controllership (Insights)
Insofar as platform operators provide us with aggregated usage statistics (“Insights”), we may be jointly responsible for data protection together with the operator (Art. 26 GDPR). The primary information obligations are fulfilled by the respective platform operator; further information can be found in their privacy notices. Our contact details and your data subject rights remain unaffected.
Changes to this privacy policy
We will update this privacy policy as soon as changes to our data processing activities or the legal situation make this necessary.
Last updated: 30/09/2025
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